PENGARUH KEPERCAYAAN TERHADAP KOMITMEN PELANGGAN PADA PELAYANAN PERAWATAN KULIT RUMAH SAKIT PKU MUHAMMADIYAH YOGYAKARTA

Abstract

ABSTRACT

Background: The competitive and dynamic market conditions in hospitals need to understand market structure and develop a relationship with various actors. Without trust, a relationship will not last in the long term. An important foundation in a relationship is trust. In addition, high levels of trust and commitment can maintain customer and organizational profitability.

Objective: To know the influence of trust on customer commitment on skin care service of PKU Muhammadiyah Hospital Yogyakarta Methods: Type of analytic research with cross sectional analytic design. Research subjects were 100 respondents. The data were collected by questionnaire. Data were analyzed by simple linear regression.

Result: indicates that there is an influence between trust on commitment due to significant value  (p) 0,000 < 0.05. The value of R 2 of 0.421 which means that the commitment can be explained by the confidence variable of 42.1%. While the remaining 57.9 % is explained by other variables.

Conclusion: Trust has a significant effect on customer commitment. So that the higher the customer's trust will be the higher the customer commitment on skin care service at RS PKU Muhammadiyah Yogyakarta